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Unethical Marketing of Children's Lunchbox Foods
Brilliantly marketed highly salty foods are being deliberately targeted for our children's lunchboxes. According to Consensus Action on Salt and Health (CASH)1 the promotion of extremely high salt foods targeted at school lunchboxes is an unethical marketing practice. Four out of five items surveyed by CASH used a combination of at least three marketing techniques to specifically aim at children.
"The use of marketing practices targeted at children to sell highly salted products is unethical." says Registered Nutritionist and Chartered Marketer, Kathy Lewis of Consensus Action on Salt and Health. "Ethical practices are aimed to ensure a sustained market. Although promotional techniques are used to encourage usage by a particular target audience, they should not be used on those that are vulnerable and at such a crucial stage of health and development."
According to consumer marketing reports2 the average lunchbox consists of......

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Approximate Word Count: 282
Approximate Pages: 2 (250 words per double-spaced page)

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