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An article extracted from StarBiz on the 15th December 2007 about The Body Shop discusses social and ethical issues such as natural environment, social responsibility and moral appeals.

Natural environment includes “natural resources which are needed as inputs by marketers or which are affected by marketing activities” (Kotler, Brown, Adam, Burton & Armstrong 2007, p.182). In the article, The Body Shop is aware of global warming and has taken the effort to lower the amount of wastage they produce and reduce energy cost. For example, the organization encourages consumers to return their products to the shop after use for recycling (Cosmetics Business 2006), reduces carbon dioxide emission and fixes solar panels in its premises. At the same time, The Body Shop also practices societal marketing concept, one of the marketing management philosophies that focus on finding the balance between satisfying demands, meeting human welfare and achieving organizational goals (Kotler, et......

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Approximate Word Count: 506
Approximate Pages: 3 (250 words per double-spaced page)

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