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Goal-Setting Theory

Goal-setting Theory and its Effective Application

According to the book Organisational Behaviour on the Pacific Rim (2007), motivation is the “forces within a person that affect his or her direction, intensity and persistence of voluntary behaviour in the workplace”. This means that compared to a non-motivated employee, a motivated one is willing to consistently (persistence) give more effort to their job (intensity) to achieve the desired goal or goals (direction). Today, motivating employees is important and has become more challenging for employers due to the fact that an engaged workforce result in greater performance, productivity and success for the business. This is why many managers want to find ways on how to motivate their subordinates so that the employees are willing to contribute to the firm with full potential as it will affect the corporate performance. In order to motivate subordinates effectively, managers need to have a better understanding of motivation......


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Approximate Word Count: 2887
Approximate Pages: 12 (250 words per double-spaced page)

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