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Marks And Spencer

Strategy Report - Marks and Spencer’s

History

In 1884 Michael Marks, a Russian born Polish refugee opened a stall at Leeds Kirkgate market. Since then, Marks and Spencer was born, opening over 300 stores worldwide and also being the UK’s largest clothing retailer.
In 1999, online shopping was introduced to their website for customers to enjoy in the comfort of their own home. The internet had just started to become known and more and more people were staring to use it, so Marks and Spencer took this opportunity and set this up at the correct time.
In 2000, M&S brought out their healthy ‘Count on us’ range, for the healthier people on diets or who were just watching what they ate.
Their 1st ‘Simply food’ stores opened in Surbiton & Twickenham in 2001, selling nothing but healthy food, no home furnishing or clothes like the normal stores.
They also launched ‘Per Una’ a brand of clothing specifically targeting the fashion-conscious women. Shortly after......


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Approximate Word Count: 2914
Approximate Pages: 12 (250 words per double-spaced page)

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