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External and environmental factors
despathes coca cola

Social and ethical values express on a person’s (or an organisation’s) sense of rights and wrongs and also encapsulate their beliefs and concerns.

Social and ethical values shape consumers beliefs and concerns and help to determine attitudes towards products.
Businesses should ensure that their products are sympathetic towards the social and ethical values held by their current and potential customers.

In the UK is seems that Coca-Cola have no social and ethical problems that catch the eye of consumers. However, outside the UK, there is a completely different situation. Many different countries which have Coca-Cola companies/factories, have problems that are linked to them by people in and around them.

Atlanta, USA:

As a well known company, Coca-Cola wish to refresh the world in body, mind and spirit as their aim. However, this cannot be done if Coca-Cola does not live up to their aim. Atlanta sells 1.4......

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Approximate Word Count: 2401
Approximate Pages: 10 (250 words per double-spaced page)

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