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JetBlue SWOT Analysis

Strengths
• Low Operating Costs- For the year ended December 31, 2007 cost per available seat mile, excluding fuel, of 5.47 cents was lower than that reported by all other major U.S. airlines
• Strong Brand- The JetBlue name is widely recognizable
• Strength of People- The continuance of hiring and retaining people that reinforce the companies values

Weaknesses
• Internal Control of
Financial Reporting- It was found in a audit that the company showed signs of material weakness in controlling their financial reporting
• Relative new company- JetBlue is a relatively new company and has not been in the market long enough to effectively establish itself in all 50 states and in many more countries

Opportunities
• Industry- Although the airline industry as a whole is declining, JetBlue continues to show profit and therefore shows an opportunity in quick expansion and possible market share.
• Terminal 5- JetBlue has just announced......

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Approximate Word Count: 365
Approximate Pages: 2 (250 words per double-spaced page)

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