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Competitors
Strathfield’s main Optus retail competitors include Optus World stores, Allphones, Telechoice and Network Communnications. The market for Optus dealers compose mainly of these companies, with large and extensive chain stores throughout Australia. Most of these chain stores are operated through franchising systems. Other competitors include small independent stores, large retail chain stores (such as Myer) and online retailers (such as Ryda).
Main Competitors
Optus World
Optus World stores are premium dealers of Optus and are operated independently of Optus. Since operations began in March 1995, the Optus World national network of franchise stores has grown to over 140. It was acquired in 2001 by the Optus parent, SingTel Group. The main strength of Optus World is that customers are buying directly from Optus. Furthermore, their luxurious and glossy interior finishes gives confidence to customers that they are dealing with Optus itself, therefore, a perception that......

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Approximate Word Count: 2573
Approximate Pages: 11 (250 words per double-spaced page)

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