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1. Introduction

Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is an idea of considering the interests of society by corporations. Companies take responsibility for the impact of their actions on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large1. Nowadays, CSR becomes more and more popular among big companies because it makes them able to be perceived in better light, by their customers. In current dense market, firms have to fight for the customer by offering something new or unique. They use CSR in order to create customers’ loyalty based on distinctive ethical values. On......

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Approximate Word Count: 5224
Approximate Pages: 21 (250 words per double-spaced page)

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