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Get A Mac: Campaign Analysis

Get a Mac: Campaign Analysis
Introduction
“Hello, I'm a Mac... and I'm a PC” But who are you? You have been listening to the quirky duo fight for almost two years now, but have you picked a side, are you still on the fence or could you not be bothered? The twosome at the forefront of the ‘Get a Mac’ (GAM) campaign have made it far from easy to ignore, in fact this campaign is proving to be one of a kind. In this paper I will discuss how this contemporary campaign has broken barriers and garnered success economically, culturally and internationally all the while reinforcing its brand and image through advertising tactics despite falling subject to scrutiny.
The Advertising Agency: TBWA
With a campaign as big as GAM, it is only fitting to have the world's largest advertising agency behind it. Named ‘Global Agency of the Year’ by ADWEEK, TBWA is the world’s most awarded network and has long-time partnerships with prominent companies such as McDonalds, ADIDAS......


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Approximate Word Count: 2445
Approximate Pages: 10 (250 words per double-spaced page)

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