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Luxury Automobiles

INDEX
The Future 3
Luxury SUV’s 4
Does Luxury mean Eco-friendliness? 5
Marketing channels and brand endorsement in Indian scenario. 6
The Present 8
The Rise of the Affluent Class 8
Non metros scenario 9
New entrants 9
Buyer Bargaining Power 10
Supplier Bargaining Power 10
Substitutes 10
Rivalry 11
Complements 11
Entry level Strategies for the Luxury Brand 11
Customer targeting scheme (Whom are we selling?) 11
Advertising campaign 11
Establishment of dealer network 12
Product adaptation to local conditions 12
Investigation of local partnerships 12
Development of manufacturing centres 12
Appendix 13

Luxury Car Marketing in India- the past, present and Future
There is saying “For a luxury car to remain a luxury car, its features have to stay ahead of the innovative curve”. The boom in the technology made the not so affordable features like cruise control, climate update and much more to be a part of a basic entry level car. The basic definition of luxury......


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Approximate Word Count: 3353
Approximate Pages: 14 (250 words per double-spaced page)

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