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Organisations, Economic Systems and Government.

Northern Rock.

This report will identify Northern Rocks key values, its affect upon the market and the share of the market that it holds including critical analysis.

Their mission statement states “Northern Rock is a specialised lending and savings bank which aims to deliver superior value to customers and shareholders through excellent products, efficiency and growth.” (Anon, 2004, Northern Rock community report [online] 2003.)

The companies objectives encompass efficiency, growth and value for both customers and shareholders, efficiency is paramount to the Northern Rock’s business strategy. Essentially the broader range of customers the better there pricing can be because of the affects associated with economies of scale and capital efficiency is achieved through the use of debt and equity capital (capital invested). Cost efficiency is enhanced by low cost, effective distribution and enables competitive pricing.......

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Approximate Word Count: 6727
Approximate Pages: 27 (250 words per double-spaced page)

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