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1. The battle is like many companies that are trying to control a part of the consumer market. Gillette was the biggest shaving company in the world for a long time and when the brand Schick came on the scene they had trouble competing with another aggressive brand. The battle was started by Schick trying to top the Mach3 razor that was a three blade razor that was said to be “The Best a Man can get,” by Gillette. Schick had come out with the Quatro that was the world’s first four bladed razor. Gillette felt like Schick was basically copying their Mach3 design and filed a lawsuit. After the suit filed against Schick, they in return filed a suit stating that Gillette mislead consumers of their technological superiority in its advertising. The battle between these two companies benefits them personally by all the exposure they receive, whether good or bad. They also, are always trying to further their research and development which keeps their products on the cutting......

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Approximate Word Count: 374
Approximate Pages: 2 (250 words per double-spaced page)

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