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Running head: KUDLER FINE FOODS STRATEGIC MANAGEMENT









Kudler fine foods strategic management
Pepe Garcia
University of Phoenix



Introduction
Kathy Kudler had a vision to open a store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want (UOP, 2008). After a few years Kudler has three successful stores. Kudler has recently decided to contract local organic growers directly and to start a catering service. This paper examines how changes in technology affected Kudler and what strategy they follow which tactics are used and how the fine foods grocer industry can be scanned.

New technology.
On the internet Kudler has a website where the stores are presented to the customers. From this site online purchasing and order placement could be made possible for the customers. When such a function would be installed studies reflect that customers prefer home delivery to picking up their orders at......

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Approximate Word Count: 1631
Approximate Pages: 7 (250 words per double-spaced page)

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