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The company that I have decided to use to launch my new product is Cadbury’s; this has a well established house hold name with a good reputation. When looking into Cadburys I discovered that Cadbury’s is the forth largest packaged food company and represents 9% of that market, and has a retail value of 141 billion dollars. Chocolate is the largest category, accounting for over half of the global confectionery market by value. Since the merger with Schweppes in 1969, Cadbury Schweppes has become a major force in international markets and in the process Cadbury has consolidated its position as one of the UK’s leading confectionery brand.

Cadbury’s try to work to the mission statement that states:

‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’.

Cadbury has established itself as a company of fairness and integrity, which always attempts to......

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Approximate Word Count: 553
Approximate Pages: 3 (250 words per double-spaced page)

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