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Objectives of the study are:

1. To examine the marketing strategies available to companies in the early stages of market
diversification.

2. Identification of the target market

3. To explore product positioning recommendations.

4. To consider how positioning is reflected in and built through the marketing strategy.

Target of the study

To introduce the concept of product positioning, branding and International market entry in emerging markets.








Introduction to the subject areas dealt with in the study
1.market positioning
2. market penetration







MARKET POSITIONING
Although there are different definitions of Positioning, probably the most common is: "A product's position is how potential buyers see the product", and is expressed relative to the position of competitors.
Positioning......

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Approximate Word Count: 5527
Approximate Pages: 23 (250 words per double-spaced page)

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