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Supply Chain Management



Semester 2, 2008



Assignment 1







Dell’s ‘made to order’ direct delivery model was considered market leading in terms of efficiency and responsiveness for over twenty years. This was achieved through best in class supply chain management and a relentless drive to remove waste from the process. Since mid 2005 Dell have lost market share by failing to read the trends of PC commoditization, the growth and support costs of the consumer segment, and the difference in buyer behaviors in emerging markets. Dell’s problems were caused by a failure to redesign their supply chain model in response to changing market conditions. Now that Dell has re-aligned products and services to customer needs using a multi-channel strategy, their inherent supply chain management skills could again prove a winning formula.

The two decade dominance by Dell was built around an extremely simple model; take orders directly from customers, cut out the......

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Approximate Word Count: 2414
Approximate Pages: 10 (250 words per double-spaced page)

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