Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 100,000 papers.

Join Now!

Retail In India -Revolution Or Evolution

Executive Summary

Retailing in India came with evolutionary patterns from Kirana store to Super market. This sector was un-organized in the initial stage, and after that it carried forward by the textiles industries through the dealer model. Now it is growing as supermarket and hypermarket. The main drivers of the retail evolution in India are buying behavior of the customer, increase in disposable income of middle class, infrastructure development and changing customer choice. The target segments of retailers are the younger middle class earners which belong to more than 20% of total population.
The growth in retail sector also comes through innovative ideas. As retailers are providing the innovative buying options at different store like as cash & Carry, lowest price day (Sabse Sasta din) which help to increase the customer base. Initially organize retail was involve in the apparels and footwear. Now retail has included the food chains, book & CD store......


View the rest of this paper...

Approximate Word Count: 1664
Approximate Pages: 7 (250 words per double-spaced page)

Why should you join Frat Files?

  • - It's safe, secure, and private.
  • - Instant access to over 100,000 papers. New papers are added hourly.
  • - Fast and reliable customer support.

Credit Card

PayPal

Bank Account

Similar Essays

  1. Pantaloon Retail India Ltd

    Pantaloon Retail India Ltd The case highlights the emergence and evolution of PRIL from a small garment manufacturer to the #1 retailer in India by the early 21st century. It

  2. Retail Market

    retail market India Update INDIA — you may never have been there, but there's a pretty good chance the sound of your voice has, if you've made any tech support calls lately. The

  3. Kishore Biyani- Chairman, Future Media

    Group and the Managing Director of the group's flagship company, Pantaloon Retail (India) Limited. He has led Pantaloon Retail's emergence as the India's leading retailer

  4. Pantaloon

    and the same time it went public. It later changed its name to Pantaloon Retail (India) Limited on 7th July 1999. 3.1. Evolution of PRIL: The evolution of PRIL over the

  5. Growth Of Indian Retail

    to date, had been gathered through popular newspapers like Economic Times and Times of India. Also books like Marketing Management by Philip Kotler and Management Principles and