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Introduction
H&M, Zara and Topshop are ones of the most popular and rapidly developing high street female fashion retailers in the UK. In order to hold strong positions in a highly competitive fashion market, these companies have been using the most innovative marketing communications strategies and tactics. Therefore, this report will focus on differences among these three companies in terms of market segmentation, targeting and positioning, various forms of advertising with the aim of understanding consumer perceptions of different approaches they implement.
The objective of this report is to compare and analyse marketing communications strategies and mix for the fashion market in the UK using three fashion retailers: H&M, Zara and Topshop and find out how successful they are.
The paper is structured in the following manner:
Section 1: Research Methodology (a brief report on qualitative and quantitative research methods applied in this paper)
Section 2: Market Overview (a......

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Approximate Word Count: 652
Approximate Pages: 3 (250 words per double-spaced page)

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