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MGMT 485
FALL 2006












Table of Contents

1. About Toyota 3
1.1. Vision and Mission 3
1.2. Company history 6

2. Industry description 10
2.1. The Automotive Industry 10
2.2. Size 11
2.3. Porters Five Forces 11
2.4. Growth Potential 15
2.5. Major Competitors and Market share 17
2.6. Weighted Competitive Strength Analysis Appendix to Section 2
2.7. Auto Industry Group Map Appendix to Section 2

3. Company Description 18
3.1. Marketing 18
3.2. Research and Development 20
3.3. Production and Operations 22
3.4. Human resources 23
3.5. Finance 24

4. SWOT Analysis 28
4.1. Strengths 28
4.2. Weaknesses 30
4.3. Opportunities 31
4.4. Threats 32

5. Core Competencies 34

6. Strategic Alternatives 36
6.1. Aggressive Growth......

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Approximate Word Count: 9060
Approximate Pages: 37 (250 words per double-spaced page)

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