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Pepsi: The New 7up Campaign

Introduction:
Company Overview:
PepsiCo was first created in 1898 by Caleb Bradham who invented the soft drink formula then called Pepsi Cola. In 1965, PepsiCo International was founded. In 1986, PepsiCo purchased 7UP International which is the third largest franchise soft drink operation outside the United States. In 2001, PepsiCo announced a new joint venture formed in Egypt, combining the salty snack operations of Chipsy, the current market leader and Tasty Foods which was owned by PepsiCo. Today, PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo's brand names are more than 100-years-old. PepsiCo offers product choices to meet a broad variety of needs and preferences ranging from the fun items to product choices that contribute to healthier......


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Approximate Word Count: 3417
Approximate Pages: 14 (250 words per double-spaced page)

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