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For Netscape to be successful as a long-term going concern, it had two primary challenges: to set a new industry standard for the web browser market, and to be profitable. As of August 1995, Netscape was not yet profitable. However, with the release of Netscape Navigator, the company did set a new industry standard for web browsing. To be successful in the long run, Netscape must continue to offer new innovations in the web browsing market. Netscape’s current competitive position as the web browser market leader is at significant risk due to competitor’s entrance into the market. The firm’s primary competitor is Microsoft.

In 1995, Microsoft rolled out its new Windows 95 operating system for the personal computer, which came bundled with their free web browser: Internet Explorer (IE) 1.0. Microsoft also offered a suite of software applications for common business and office tasks such as word processing, financial spreadsheet analysis, E-mail and databases. IE would be a......

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Approximate Word Count: 1168
Approximate Pages: 5 (250 words per double-spaced page)

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