Xya
Continue with the strategies that it deployed last year
• Extending brand equity to new categories- In 2006, Hero Honda entered into the scooter segment with 100 cc Pleasure, targeted primarily at women. Pleasure has been received very well by the market and is expected to revitalize the scooter market in India, and enhance the share of scooters amongst overall two wheelers.
Hero Honda has also delivered an industry first by launching a business line for pre-owned motorcycles branded as Hero Honda Sure!
• Technological leadership- Continuing its two decade old tradition of introducing best-in-class products and technologies, Hero Honda introduced two new engine platforms (Quantum Core) for the 125 cc and 150 cc motorcycle categories, thereby consolidating its technological leadership in the motorcycle segment. These engines provide higher power and higher fuel efficiency, currently unmatched in the industry.
• Stronger product portfolio- A total of 4 new motorcycles were......
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