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4 SWOT Analysis of the Café OKE product on the Italian market

4.1 Strenghts:
-High quality: Café Oké is a quality product(« Hand-picked and with attention to detail »)
-Unique: Café Oké is not a « chain scale product » it is unique (« sometimes located at heights of up to 2000 metres against the slopes of, for example, the Andes mountains in South America. »
“Café Oké is not only a new brand of coffee, but also a rather unique one.” “In many parts of the world, coffee is being grown on a much bigger scale than Café Oké coffee””Farmers combine traditions and knowledge handed down from father to son (and also increasingly from father to daughter) with modern agricultural developments.”
-Culture of Café Oké product: (the story of our coffee has everything to do with where it comes from)
-A tasty drink: Café Oké products have a specific taste “Tasting coffee like wine””First smell (nose and aroma) and then taste (tongue and flavour)”” the......

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Approximate Word Count: 776
Approximate Pages: 4 (250 words per double-spaced page)

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