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The Effect Of Formal Strategic Planning On Firm Performance And Job Satisfaction

Introduction

Telekom Malaysia International (Bangladesh) Ltd. (TMIB), established in 1996, is a joint venture company between Telekom Malaysia Berhad (TM) and A. K. Khan & Co. Ltd. It operates under the brand name ‘AKTEL’, which is one of the largest telecommunication service providers in Bangladesh. AKTEL became the first mobile operator to connect Teknaf and Tetulia, the northern and southern most points of Bangladesh respectively. AKTEL was first to provide seamless coverage along the Dhaka-Chittagong highway, and covers all 61 allowable districts of Bangladesh. It has more than six million subscribers nationwide. AKTEL also has the widest international roaming service in the market, connecting 440 operators across 185 countries.
Despite all its achievements, TMIB is far from reaching its organizational goal to become the leading telecommunication service provider in Bangladesh. In an organizational setting, strategic planning plays a major role to......


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Approximate Word Count: 5880
Approximate Pages: 24 (250 words per double-spaced page)

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