The Calculus Of Green Business
Over the past few years, environmental issues have become increasingly more important, not only as an ecological concern lead by activists but as an economic matter lead by business savvy individuals. For many corporations the green movement can translate directly into increased efficiency and therefore increased profits. Flextronics for example has found a way to refurbish their own products, Motorolla cell phones, to optimize resource use and profits. This comes after the realization that their competitors were using the Flextronic products and refurbishing them to compete against Flextronic and make a profit. Other companies such as HP and Xerox are going green in order to increase efficiency and competitiveness.
The ultimate goal of a manager is to achieve high performance (profits) by using resources in an effective and efficient way. Flextronic’s competitors were able to make profits using minimal resources, simply by buying and refurbishing the products of Flextronics. As......
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Approximate Pages: 2 (250 words per double-spaced page)
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