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Electronic Arts Strategic Management

Electronic Arts (EA)
Currently Electronic Arts (EA) is the leading game developer, publisher and marketer.
It developed games for various devices, such as consoles (Sony PS, Microsoft Xbox and Nintendo Wii), wireless phones and handheld devices (Nintendo’s Game Boy and Sony PSP), personal computers and Websites.
Its goal is to become the biggest and best entertainment company in the world, that’s what EA’s chairman and CEO, Lawrence Probst is aiming. But this is not an easy task as a few years before, the gaming industry had suffered a declining profit due to slower-than-expected transition to next-generation video game platforms and partly because of significantly higher costs to develop new games.
On the other hand the video game industry is expected to increase significantly. This is mostly due to the enthusiasm shown by game users to purchase Sony Playstation 3 (PS3), Microsoft’s Xbox 360, Nintendo’s Wii and also other new game consoles.

In order to recommend a......


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Approximate Word Count: 981
Approximate Pages: 4 (250 words per double-spaced page)

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