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Quality has acquired different meanings. In a Webster dictionary, it means the degree of excellence of a thing; basic nature, kind which makes something what it is; and characteristic element. Technically speaking, quality means a product or service free from deficiencies and has the ability to satisfy implied needs.

Certainly, quality, itself, is subjective. It depends upon who is evaluating certain performance of the company or products. Evaluation depends upon the requirements and standards. More often than not, quality is measured through the customer’s perceptions regarding the products and services he has received from a particular company. As a recipient, he will likely to judge it based on his experience while using the product. Somehow, if the product conforms to his expectations and meets his standards, thus he may consider it as “product having higher quality”.

The customers do want inexpensive products of higher quality guaranteed to be......

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Approximate Word Count: 710
Approximate Pages: 3 (250 words per double-spaced page)

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