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Luxury Car Marketing

EXECUTIVE SUMMARY
Luxury cars are a very small part of the pie in the total Indian automobile markets. However, they are a potent weapon for an automobile company to have in its arsenal. When effectively deployed by focused positioning, winning strategies aimed at the right target, they have the ability to produce “super-normal” contribution margins and wealth for the company.
Dominated by Mercedes Benz till a major part of the early 2000s, the luxury car market started picking up momentum fueled by many growth factors. More and more luxury segment cars are available in the Indian market today and the competition is ever growing to grab the biggest piece of the cake as early as possible.
This paper is an attempt at studying the past and present trends and strategies in luxury car marketing and understanding how these trends will morph themselves in the future. It aims at developing strategies and big ticket ideas that will help any automobile player present or aspiring to be......


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Approximate Word Count: 330
Approximate Pages: 2 (250 words per double-spaced page)

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