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Research

Strategic Management





Strategic Management - 1
Prepared by: ID Number 0747405










Moscow, May 2008


CONTENTS 3
1. EXECUTIVE SUMMARY: 4
2. Industry Overview: 5
3. Google’s Strategic Capabilities: 11
4. Future Opportunities: 18
5. Implementation plans: 22
6. Bibliography/References: 21
7. APPENDIX 22

1. EXECUTIVE SUMMARY:
Google’s approach—to create a situation where ideas and material not on the Web cease to exist—may actually have the effect the company wants.
--Chris Nolan, Eweek, August 18, 2005

Google is probably not going to do anything that doesn’t have a profit return on it.
--Steven J. Bell, library director, Philadelphia University, 2005

The search engine industry, widely found as helpful, user friendly, impartial, democratically-oriented (bringing all types of information, including entire books, to the web), and doing its best to wash the entire web to find the most relevant information for users, has an......


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Approximate Word Count: 5522
Approximate Pages: 23 (250 words per double-spaced page)

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