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Southwest Airlines' & Fuel Hedging

A “Hedge” of the Pack:
A Review of Southwest Airlines Innovative Fuel Strategy

While many airlines suffer from rising fuel costs, Southwest Airlines continues to emerge victorious in the aeronautical landscape. Other carriers now forced to increase prices to compensate for fuel costs, are now subject to the new mindsets of consumers who are opting for longer bus and car rides, or simply not traveling at all. The woes of the airlines industry have many posing the question if airline travel is fast becoming a travel method for the affluent (Stoller, 2008). In the midst of the situation, Southwest Airlines is able to capitalize on rising costs and maintain its low-price position because of an innovative fuel acquisition strategy known as fuel hedging (Pae, 2008).
The following activities will be reviewed in this document as an analysis of this organization. The activities to be addressed are:
1. Organizational History of Southwest Airlines
2. Overview of the Airlines......


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Approximate Word Count: 3348
Approximate Pages: 14 (250 words per double-spaced page)

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