4p's Of Nevia
A STUDY ON THE MARKETING AND ADVERTISING ASPECTS OF NIVEA
________________________________________
HISTORY OF NIVEA.
Professor Paul Dr. Oscar
1911 was the year NIVEA CRÈME was born. In fact, NIVEA CRÈME required the work of three resourceful men: Dr. Oscar, Dr. Isaac and Prof. Paul, not just one for its development. Dr. Oscar had acquired Beiersdorf in Hamburg from its founder Carl Beiersdorf in 1890. After a lot of research, they developed the first stable grease and moisture cream in the world – NIVEA CRÈME. It contained:
1. Fragile oils
2. Water
3. Glycerine
4. A little citric acid
5. Oil of rose
6. Lily of the valley to give it a fine perfume.
Dr. Oscar called his crème NIVEA, meaning snow white because of its color. Shortly after its invention the crème was sold in yellow tin.
1920: As early as the Twenties, the NIVEA brand was associated with youth, freshness and leisure......
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Approximate Pages: 8 (250 words per double-spaced page)
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4p's Of Nevia
4p'S Of Nevia A STUDY ON THE MARKETING AND ADVERTISING ASPECTS OF NIVEA ___ HISTORY OF NIVEA. Professor Paul Dr. Oscar 1911 was the year NIVEA
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