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Internal Industry: Competition

For decades, eager collegiate coaches from the United States travelled to Jamaica to recruit the latest talented teenagers. However, a new initiative started by Olympic athletes, Usain Bolt and Asafa Powell, has sprouted a relatively infant industry in Jamaica (Mackay, 2008). Currently, only four major competitors exist in this oligopolistic market, with the primary emphasis on University sponsored training programs. Competitors include “The Couples Swept Away Sports Complex,” Trelawny, Maximising Velocity and Power (MVP) Track and Field Club, and Jamaica’s University of Technology (UTECH).

Jamaica’s University of Technology, possibly our most important competitor, has led a concerted effort over the past thirty years to keep Jamaican athletes from leaving the island. The program has grown from a two-year vocational institute to University status in 1998 with over 300 athletes (Warren, 2008). The low cost tuition, $9,000 per year......

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Approximate Word Count: 674
Approximate Pages: 3 (250 words per double-spaced page)

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