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Question 1 - What are the major strategic factors in the decision to relocate the production of Baywatch? What were the strategic implications of this intended strategy?

There were three key strategic factors in the decision to relocate the production of Baywatch. These include: Re-energise the show; save money and improve ratings. After a number of years at the top of the ratings, the show began to experience a decline. In 1998, the show’s producers realised a need for change in order to entice viewers back. After initially looking throughout America for a new location, the producers looked further abroad at areas such as Europe and Australia. Sydney was a key candidate due to its surf beaches and culture as well as being the host for the upcoming Olympic Games.

The change of location would not only re-energise the show, however provide significant media coverage, resulting in increased interest upon commencement of the new series. After so many years at the one location,......

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Approximate Word Count: 568
Approximate Pages: 3 (250 words per double-spaced page)

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