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Market Size Assessment

Market Size Assessment
For Wireless Insulin Delivery Pump


Define a relevant market and determine the market size serve as the foundation to most companies when introducing new products or services. This paper presents some simple techniques and describes the process of determining the potential market size in Canada for a new medical device, called Bolus Wizard- a wireless insulin delivery pump.
The product: Bolus Wizard-Wireless Insulin Delivery Pump
An insulin dosage calculator, known as the Bolus Wizard, performs the "diabetes math" for patients. It calculates the proper amount of insulin needed to normalize a patient's blood sugar level, based upon information entered by the user. Once the calculator suggests a dosage, the user presses a few buttons to accept the pump's recommendation to begin insulin delivery. Diabetes patients using the new wireless system will no longer have to mentally calculate the amount of insulin they need. In this new system, the Paradigm......


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Approximate Word Count: 1403
Approximate Pages: 6 (250 words per double-spaced page)

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