Racism
Race
FROM PREJUDICE TO DISCRIMINATION A prejudice is an unjustified negative attitude toward a group, a category of people, or a cultural practice. Prejudice against a group carries a strong emotional discomfort with, dislike of, or outright hatred of its members. Often it is based on a negative stereotype that resists rational argument. Some prejudices come from experience, such as unpleasant or baffling encounter with someone from another ethnic group. Many prejudices are passed along from parents to children, in messages that say "We don't associate with people like that," sometimes without either generation having ever met the object of their dislike. Some come from the images that the media convey, for instance, of men and women, blacks and whites, young and old. Once people have formed attitudes in general, and prejudices in particular, they are reluctant to change their minds for several reasons: 1) The cognitive payoff, 2) The social payoff, 3) The economic payoff, 4)......
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