Culture – Communication – Intercultural Training
1.1 Introduction to Intercultural Training
The key sentence “a global market needs global managers” clarifies in which world we are living. Nowadays it is not enough to speak a common language such as English because it does not guarantee an effective communication. Based on this idea, Intercultural Training was created. The term Intercultural Training is not new. There has been Intercultural Training since intercultural communication exists through people from different cultures who have been encountering one another. What is new, however, is the systematic study of what exactly happens when intercultural contacts take place and which solutions can be found to prevent intercultural misunderstandings.
When a person starts communicating with people from another country and besides with a different cultural background the adjustment process usually begins.
Generally, everyone who visits another country as a tourist realizes some superficial differences between the natives......
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Approximate Word Count: 5377
Approximate Pages: 22 (250 words per double-spaced page)
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