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“What is tragic -or absurd- is the dominant perception of the ‘free press’ still regards the governments as the sole possible foe of freedom� (McChensney R.W. 1997)

The Mass media is considered to be synonymous with the Press i.e. the television newspapers, Radio and most recently the Internet. It is involved with the dissemination of information to a large number of people.

The media is seen as the informed and its role includes informing and educating the society of what goes on around them. It is supposed to reflect what is in the society and infact it lays claim to it been a mirror of society and only shows what the society is.

Journalist who are the reporters and presenters of the various issue that arise in the society claim to be impartial and objective to what happens. They have come to be seen as holders of the truth as they write everything that they see and detach themselves from the society.

From this belief comes the normative theory of Media. This......

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Approximate Word Count: 3429
Approximate Pages: 14 (250 words per double-spaced page)

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