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Mis

Introduction

Tai Fook Toys Limited is engaged in the OEM business and its toys are exported to the US market. The company employs more than 700 staff in the manufacturing workshop.

The production modes have also undergone drastic changes, from OEM that emphasised mass production by using designated moulds to ODM to create their own brand designs. From targeting the European and US markets to tapping into the Mainland China market, manufacture has demonstrated exceptional flexibility and adaptability.

The Company made significant acquisitions that solidified its leadership and greatly expanded its vast brand portfolio. In addition, it had a number of hits throughout the decade thanks to a keen instinct for innovative products, new technologies and burgeoning trends.

Information technology application in new product development (E-NPD) would make it more efficient and effective.

In an increasingly competitive global environment, successful firms must be able to expand......


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Approximate Word Count: 2541
Approximate Pages: 11 (250 words per double-spaced page)

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