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Background


British Airways is the national airline company of the UK and one of the largest in Europe. They were formed in 1972 but faced stiff competition when Richard Branson’s ‘Virgin Atlantic’ airline company was formed in 1984. Both companies had a tense relationship with each other which ended ‘one of the most bitter and protracted libel actions in aviation history’.
(Quote from www.wikipedia.org)

Objectives of British Airways

Like all businesses one of their objectives were to maximise profits however after September 11th they had to change their aim to having an increase in security as this was the main issue globally and they needed to keep their customers safe after the horrific terrorism attacks in the U.S.A.



Objective: To increase security to combat terrorism

Specific – To increase security for the safety of passengers and staff
Measurable – Hand luggage of passengers was reduced to a ‘plastic bag’, ‘stop and search’......

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Approximate Word Count: 531
Approximate Pages: 3 (250 words per double-spaced page)

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