FratFiles

• Save Paper

The number one wish for girls ages 10-17 is to be skinnier and they are one of America's largest consumer markets. These girls account for billions of dollars in purchases each year and many have a profound influence on the purchases of their parents. Marketers and advertising agencies are trying harder than ever to attract these young consumers therefore most of their advertisements have become geared toward this demographic.Advertisers deliberately portray an unrealistic body image to girls in order to create an unattainable desire for an image that drives product consumption by bombarding them with advertisements, providing unrealistic role models and idealizing the image of normality.

Girls frequently compare their bodies to those they see around them and by the time she reaches 17 the average girl has seen over 250,000 advertisements. Even though only 9% of the ads have direct statements about body image, many more implicitly emphasize the importance of body image. One......

View the rest of this paper...

Approximate Word Count: 603
Approximate Pages: 3 (250 words per double-spaced page)

Similar Essays

1. Advertising Effects On Young Girls
   

   Advertising effects on young girls The number one wish for girls ages 10-17 is to be skinnier and they are one of America's largest consumer markets. These girls account for

2. Tobacco Advertising &Amp; Its Dangeroues Effects On Young People
   

   Tobacco Advertising & Its Dangeroues Effects on young people Tobacco Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief

3. Tobacco Advertising And Its Dangerous Effects On Young People...
   

   Tobacco Advertising And Its Dangerous Effects On Young People. Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of

4. Teen Smoking
   

   Teen Smoking Tobacco Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children start smoking, most

5. Adolescent Substance Abuse
   

   (friends or family effects), prior smoking behavior, and imagery portrayed in tobacco advertising (Aloise - Young, Graham, and Hansen 1994; Pechmann and Knight 2002).