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Jack Daniels Business History

Old No. 7
Nestled in a quiet mountain glen just outside of Lynchburg Tennessee you’ll find the Jack Daniel’s distillery. Started in 1866 by a man named Jasper Newton Daniel, he started distilling a sour mash whiskey now known as Jack Daniel’s. “Using spring water free of iron traces, he added the finest white corn, the best rye, and barley malt, both fresh and ripe yeast to make a "sour" mash, different from most bourbons.”(sippin’ whiskey)
He let it ferment 24 hours longer than ordinary bourbons, then leached it through vats of sugar-maple charcoal to purify it, and finally aged it four to six years in new, charred white oak barrels. This process helps give Jack Daniels its unique smoky taste combined with a smooth richness that makes it, to such famed connoisseurs as Lucius Beebe, Novelist William Faulkner and onetime Vice President John Nance Garner, “the best sippin' whisky of all.”(sippin’ whiskey)
One morning in 1911, Jasper Newton Daniel showed up to......


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Approximate Word Count: 1313
Approximate Pages: 6 (250 words per double-spaced page)

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