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Problem Solution: Global Communications
Global Communications (GC) faces the problem of going out of business if they do not cut expenses and find ways to increase profits, market share and stock price. GC’s issues and opportunities are they can develop international relationships and expand into other countries supporting their globalization initiative and reduce expenses as long as they learn to communicate earlier and include additional key players affected by future changes. The company needs to change the perception that the other parties’ interests are the same as company’s interest.
The key stakeholders are GC’s executive management and senior staff, the Union liaison, union employees and stockholders. GC and the senior staff have a vested interest in keeping the company profitable for the benefit of staying in business and satisfying the stockholders. Union employees have a vested interest in GC being profitable as it typically means job security and......

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Approximate Word Count: 3812
Approximate Pages: 16 (250 words per double-spaced page)

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