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K Notes

COMPANY HISTORY
“Kellogg Company was formed when production of Kellogg’s Corn Flakes began at W.K. Kellogg’s newly formed Battle Creek Toasted Corn Flakes Company in 1906. The ready-to-eat cereal innovation would change the way people eat breakfast worldwide. W.K. Kellogg’s product innovation and drive for market expansion influences the Kellogg Company and the food industry around the world today.”
COMPANY OVERVIEW
The Kellogg Company delivered 2007 sales of nearly $12 billion, 2008’s outlook is seemingly strong for the Kellogg’s Company. In the first half of 2008 Kellogg posted net sales of $6.6B or 10.4% better than the same period of ’07. The results were driven by Kellogg’s continued commitment to innovation, in-store execution, while absorbing the significant increase in cost.
Kellogg is the world’s leading producer of cereal and one of the largest producers of convenience foods[1]. With sales in over 180 countries, Kellogg's produces some of......


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Approximate Word Count: 1757
Approximate Pages: 8 (250 words per double-spaced page)

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