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Case Study Of Facebook

Fachhochschule für Ökonomie und Management
University of Applied Science
Berlin
Master of Business Administration (MBA)
3nd Academic Semester
International Entrepreneurship
Case Study
of

Course Instructor:
Stephan Beyer

Handed in by:
Wiebke Mohring 201843
Berlin, November, 7th 2008
Table of Contents
Table of Contents 2
List of Abbreviations 3
List of Figures 4
1 Overview 5
1.1 Introduction 5
2 Business Strategy of Facebook 6
2.1 Where are they active? 6
2.2 How did they get there? 6
2.3 How do they want to win the marketplace? 7
2.4 What was there speed and sequence of moves? 8
2.5 How do they obtain their returns? 9
3 Outlook 11
3.1 Strengths 11
3.2 Weaknesses 11
3.3 Opportunities 12
3.4 Threads 12
4 Conclusion 14
Appendix 1 15
Appendix 2 Integral Total Management (ITM) Checklist 19
Bibliography 22
Declaration In Lieu of Oath 24



List of Abbreviations
cf. confer
e.g. Latin, exempli gratia (for example)
et al. Latin, et alii (and......


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Approximate Word Count: 4638
Approximate Pages: 19 (250 words per double-spaced page)

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