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Btec 1 Marketing

Index

Question 1a Applied General Marketing Theory 2
I. What are three alternative definitions of marketing? 2
II. Which one do you think is best? Why? 2
III. Identify companies that “best represent” each of the different definitions. 2
Question 1b Entrepreneurial Marketing Plan 2
Question 1b Entrepreneurial Marketing Plan 3
I. What is your ventures proposed: 3
Vision – Mission – Objectives/Goals 3
II. What are ten interesting things that you can learn from other companies in your industry? 3
III. What five ways your new company will be unique? 3
Question 1c Applied General Marketing Theory 4
I. What is the marketing concept? 4
II. How does it differ from the societal marketing or production concept? 4
III. Provide examples (either historical or current) of companies that practice/have practiced each of these approaches. 5
Question 1d Applied General Marketing Theory 6
I. Select a company that you think has a high level of customer satisfaction. What steps......


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Approximate Word Count: 3588
Approximate Pages: 15 (250 words per double-spaced page)

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