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Bradford University

School of Management

FT MBA 2007/2008



International Marketing

Assessed coursework



IMS assumption of homogeneity ‘between’ countries or heterogeneity ‘within’ countries




Module Leader: Professor Jeryl Whitelock
Tutors: Dr. Kyoko Fukukawa
Dr. Fernando Fastoso



I certify that this assignment is the outcome of my own work and does not exceed the word count noted below

Words in total: 2,481 words
(Excluding Bibliography)












Table of Contents

1. Introduction
2. Globalisation
3. Internationalisation
4. Global marketing
5. Discussion
6. Conclusion
7. Bibliography



























1. Introduction

The process of globalisation is moving toward a world in which barriers to cross-border trade and investment are declining; perceived distance is shrinking due to advances in transportation and......

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Approximate Word Count: 2843
Approximate Pages: 12 (250 words per double-spaced page)

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