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Integrated Marketing

Focusing on Radisson Limerick the mixing and matching of marketing activities do go very much side by side a recent example of that would be hotel reducing its room rate to €99 Room only this is the lowest room rate they would offer and this has happened for the first time that Radisson has slashed its prices to this low and any other room which they would offer would be with breakfast on enquiring more on this Ms Geraldine told us that they wouldn’t slash their prices any further because they would not want to be in that segment of the market in which hotels offer room for €79 and would not lower down the standards of the hotel. Due to the economic downturn the hotel had come with such a marketing plan and has cut back their part time staff a lot and is getting their senior managers such as revenue manager, general manager to cover up shifts of staff. The other thing in quiet period which hotel does is to sell its meeting rooms for half price to those......

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Approximate Word Count: 337
Approximate Pages: 2 (250 words per double-spaced page)

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