B.E.T
Black Entertainment Television (BET) impacted our culture in a way that is unexplainable because not only of the influence that it has on our youth but how it has the ability to reach certain outlets. BET Networks, a division of Viacom Inc., is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. BET is one of the most popular cable networks in the United States with a programming line-up that has strong worldwide appeal. A major media conglomerate with 500 employees. $2.5 billion of market cap and 95 percent recognition of the BET brand in the African-American market.
Founded by Robert L. Johnson in 1980, after serving as vice president of the National Cable Television Association (NCTA). He realized the power of television and figured out a way to promote black businesses and culture and came up with the idea to start a television network targeted towards the black community. He......
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