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Customer Behavior

INTRODUCTION: EXPECTATION GAP




In the world we live today, businesses and top executives must understand what differentiates their companies from others and must understand the needs of the consumers in their markets. If these two ingredients are understood, a business can develop a strategic plan to create a market niche and develop their customer base to be successful. Development of this information along with the development of the internal business processes can lead to some form of a competitive advantage in the market. The businesses and their representatives are directly responsible for the patterns of purchases (in the long run) of each of their customers. How they (the customers) will react within certain situations is largely due to the education and supplying the customer with enough data and tools to proficiently inform them of what is to be completed and within what context and timeframe. Understanding the customer and their reactions to the environment......


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Approximate Word Count: 5615
Approximate Pages: 23 (250 words per double-spaced page)

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