Financial Analysis Of Apple Inc.
No battening down the hatches or throwing on the storm gear there. In the teeth of what may be a once-in-50-years storm, Steven P. Jobs calmly keeps the company on the same course it has been following since the skies were clear.
Premium prices for premium products — surely this is a formula most unsuited for frugal times. But the analysts with whom I spoke aren’t particularly concerned; all, it seems, list Apple as a buy. (That may be because Apple’s shares have fallen 51 percent so far this year, versus 35 percent for the Nasdaq, making Apple seem a relative bargain.)
Mr. Jobs’s serenity was on public display last Tuesday, when Apple introduced a refreshed lineup of notebook computers and a new wide-screen display monitor. The one concession to the surrounding gloom was a minor one, moving the price for the entry-level MacBook down to $999 from $1,099. But this model lacks the innovative features that Mr. Jobs and his colleagues lavished their attention upon, like......
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